1- Organize the taxonomy of common terms such as conversions, events, and campaigns. This will facilitate the analysis of investment behavior.

2- Create distinct campaigns for each website based on search terms and keywords that exhibit a higher conversion rate.

3-Considering the conversion cost and CPC of the campaigns, it is imperative to maintain a stable CPA cost across both websites.

4 -It is crucial to segregate the two phone call events. One is triggered in Tag Manager by clicking the call button, while the other is activated when the customer clicks on the advertisement. There is a high likelihood of measurement inaccuracies.

5- We recommend acquiring domains with the most searched keywords.