I’m a psychologist by training and a digital marketing strategist by vocation. For over 3 years, I’ve been dedicated to designing social media strategies that don’t just drive reach, clicks, and conversions, but truly connect with the people behind the screen. My passion lies in understanding how consumers think and feel, and transforming that knowledge into campaigns that generate real impact and measurable ROI.
My strength lies at the intersection of psychology and strategic marketing. This balance allows me to deeply understand consumer motivations and behaviors, and from there, craft strategies that go beyond vanity metrics and deliver tangible results for brands.
In my work, I combine creativity, data, and technology. Artificial intelligence has become one of my most powerful allies: I use it to optimize research processes, analyze audiences with greater precision, and create more innovative content that elevates brand presence online. From generating copies and visual assets to personalizing experiences, AI allows me to take strategies to the next level.
I’ve had the opportunity to work on diverse projects, helping businesses and professionals optimize their digital presence by boosting key metrics such as reach, CTR, and ROI. What I enjoy most is taking data, interpreting it through a human lens, and transforming it into creative, effective actions that strengthen the relationship between brand and audience.
Outside of work, I’m a curious person with a passion for continuous learning. I’m inspired by discovering new trends in digital marketing, exploring how technology and AI are reshaping the way we consume information, and always seeking innovative ways to connect brands with people.
For me, marketing is not just about numbers: it’s psychology, it’s strategy, it’s innovation with AI and above all, it’s about building bridges between what a brand offers and what people truly need.
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