Hello! My name is Rigoberto Santaella, but everyone calls me Rigo. My role as an SEO specialist allows me to combine my experience in digital marketing with my passion for SEO. Throughout my career, I have worked on challenging projects ranging from technical SEO, on-page optimization and off-page strategies, to designing customized plans to improve the visibility and performance of companies in search engines.
I have developed key skills such as Keyword Research, Link-Building and SERP analysis, relying on advanced tools such as SEMrush, Screaming Frog, GA4 and Search Console. However, what really drives my work is the opportunity to face the constant challenges of SEO, a field as complex as it is exciting, where each project is unique and requires creativity, strategic analysis and continuous adaptation.
Beyond work, I always try to maintain a balance between personal and professional. When I'm not optimizing websites, I enjoy playing tennis, playing a game of Mortal Kombat or taking essential breaks. In the past, I used to relax with barefoot walks on the beach, a habit that I miss deeply but still defines my way of recharging energy and regaining focus.
I am committed to constant learning, always updating myself to implement innovative and effective strategies that lead companies to reach their full potential in a competitive digital environment. For me, SEO is much more than a job: it is a passion that challenges and inspires me every day.
