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At Kickoff Advertising, we don’t just chase rankings — we build growth.
This case study shows how a strategic SEO approach, combined with UX design and data analytics, generated a 150% increase in organic traffic for a B2B e-commerce client in less than six months.
Step 1 – Starting with a Deep SEO Audit
Every project begins with an audit.
We analyzed over 5,000 URLs to identify:
- Duplicate or missing meta tags
- Broken links and 404 errors
- Slow-loading pages affecting Core Web Vitals
- Unoptimized product schema and missing structured data
This foundation allowed us to see where the website was losing visibility and how to build a strong SEO architecture around category and product pages.
Step 2 – Building a Keyword Map Aligned with User Intent
We built a semantic keyword map to capture commercial and transactional intent.
Each page was mapped to a specific search intent, from “compare B2B pricing” to “bulk order supplies.”
This ensured every URL was optimized for conversion, not just traffic.
Step 3 – Content Optimization and UX Redesign
SEO and design work together. Our team implemented a cleaner UX/UI that improved navigation flow and mobile performance.
We added semantic content blocks, clear CTAs, and conversion-oriented headers to reduce bounce rate and increase time on page.
Step 4 – Technical Improvements that Made the Difference
Using our full-stack engineering team, we:
- Implemented server-side tagging and GA4 tracking
- Optimized Core Web Vitals (LCP < 1.5 s)
- Fixed all indexing issues via Search Console and custom sitemaps
- Integrated structured data for products and reviews
Result: Google recognized faster performance and better relevance, rewarding the site with steady ranking climbs.
Step 5 – Reporting and Iterative Optimization
We delivered real-time dashboards for the client to track KPIs:
- Organic traffic +150%
- Conversion rate +62%
- Cost per lead -48%
Our data-driven approach keeps us accountable and transparent, no vanity metrics, just results.
Key Takeaways
- A successful SEO strategy starts with data, not assumptions.
- UX and SEO synergy turns traffic into revenue.
- Continuous monitoring and iteration build sustainable growth.
Related Articles
- E-commerce Strategies for Q4
- Our Work Process from Audit to Results
Let’s Build Your Next Growth Story
Ready to boost your organic traffic? Contact Kickoff Advertising for a free audit and custom SEO plan tailored to your industry.
