Author: William Acuña

I remember my insecurity like it was yesterday. Walking into a digital marketing company for the first time felt like landing on an alien planet. I had just been hired—excited, but also terrified. I didn’t know what to expect. The sound of keyboards clicking, ideas flying around the room… I felt like my own thoughts were insignificant compared to the whirlwind of creativity around me. Whiteboards were filled with strange acronyms and campaign timelines—it was a whole new world. And honestly, all I could think was: “This is way too much for me.” First conversations, first fears My first interactions with colleagues were… awkward, to say the least. I probably came off as someone who didn’t belong at that level. Everyone seemed so confident, moving at full speed, full of inside jokes. I couldn’t remember anyone’s name or face, and I tried not to sound clueless (even though, truthfully, I was). But then something amazing happened: people started being kind. They welcomed me into conversations and genuinely wanted to answer my endless questions about this new world. Slowly but surely, I began to feel like I belonged. My first task at the digital marketing company It wasn’t a big challenge, but being the new guy made me doubt myself. The task? Updating meta descriptions for a series of blog posts. It wasn’t rocket science, but I treated it like the most important mission in the world. I triple-checked everything before submitting it, heart pounding, bracing for a harsh critique. How did it go?“Looks good. Thanks!”Short, direct—and a small win that gave me a huge boost of confidence. In that moment, I felt like I had built a working spaceship. I finally felt like I was on the same level as my teammates. The first project I led at the agency Months later, I was given the chance to lead a small but meaningful campaign at our digital marketing company. It was terrifying—like starting over—but also thrilling. I had to coordinate with designers, copywriters, developers, pitch the concept to the client, and make sure everything went smoothly. It wasn’t perfect (things never go exactly as planned), but I learned more from that project than from any course or training. I started to understand how all the moving parts fit together. Most importantly, I realized I was capable of way more than I thought. See more: Digital Marketing in 2025: Evolution or Oversaturation? Growth, effort, and finding my rhythm Each new project became a little less scary and a little more exciting. I made mistakes, owned them, and improved. I became fluent in the language of digital marketing: SEO, PPC, content strategy, analytics, and all the services we offer… and I began mentoring others just starting out. Today, I confidently lead web design and SEO projects. I’ve managed campaigns across various industries, met tight deadlines, handled demanding clients, and tackled big goals—and I genuinely love every part of it. But I’ll never forget how it all started: nervous, insecure, curious, and convinced that working at a digital marketing company was too much for me—that I wouldn’t measure up. Why I’m sharing this If you’re just starting out in digital marketing—or in any field—I want you to know this: everyone starts somewhere. It’s okay to feel lost at the beginning. Just keep showing up, keep learning, and trust the process. You’ll be amazed at how far you can go and the people you’ll meet along the way.