I’m a digital marketing specialist and project manager who believes strategy should feel like music: structured, powerful, and able to move people. With over 7 years of experience, I’ve been orchestrating campaigns that mix creativity, data and technology, always with the goal of making brands resonate with their audiences.
Like a good Arctic Monkeys track, my work blends rhythm and depth: data-driven insights set the beat while creativity brings the melody that connects emotionally. I thrive on leading teams, driving innovation and turning ideas into real impact across industries like health, education, entertainment and culture.
For me, digital isn’t just channels and KPIs; it’s storytelling, psychology and strategy coming together to create experiences people remember.
My strength lies at the crossroads of digital transformation, marketing strategy and agile project management. I’ve led multidisciplinary teams to deliver campaigns in SEO, paid media, growth marketing, web development and automation, always ensuring quality, compliance and results.
I’ve had the chance to work with global and regional brands like Warner Music Latam, NexGard, MSD, Wella Company and Estéreo Picnic, where my role was to connect brand objectives with audience insights and turn them into strategies that boosted reach, engagement and ROI.
Whether it’s scaling B2B strategies in highly regulated industries, building sponsor relationships for massive music festivals or driving growth through performance campaigns, my focus has always been on impact: not just clicks, but meaningful connections and measurable business growth.
I navigate tools like Jira, HubSpot, Google Analytics, SEO/SEM platforms and paid media ecosystems, but what I really enjoy is turning the data into human stories that spark action.
Outside of work, you’ll probably find me at a live gig, on a football field or planning my next adventure in nature. For me, marketing is like a great song: it only matters if it makes people feel something real. 🎶🤘
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