Background & Experience

Professionally, I’ve worn many hats, including CMO, Digital Department Director, and Strategy Director for Retail Brands. I’ve had the privilege of working with some of the most dynamic organizations and campaigns, collaborating with iconic sports leagues like the NFL, NHL, MLS, NBA, and E-Sports teams. But beyond the data and metrics, my heart lies in understanding people—their behaviors, motivations, and desires—and crafting strategies that truly resonate. My background as a psychologist, coupled with a master’s degree in digital marketing, has been a game-changer in my career. It allows me to merge the art of creativity with the science of consumer behavior, creating campaigns that drive results and foster genuine connections. Outside of work, I’m just as passionate about life. I love cooking—it’s my creative outlet and my way of bringing people together. I’ve recently fallen in love with pickleball (it’s addictive!), and being a mom is hands-down the most fulfilling role I’ve ever had. Meeting people from different cultures, both through my upbringing and my career, has enriched my soul and inspired me to always see the world from new perspectives. Digital marketing and consumer psychology aren’t just my profession; they’re in my blood. I live and breathe the challenge of finding innovative ways to connect brands with their audiences, and I’m always excited about what’s next. Whether I’m crafting a digital strategy, experimenting with a new recipe in the kitchen, or chasing down a pickleball on the court, I approach everything with energy, curiosity, and a deep sense of purpose.